Privacy Policy
IMPORTANT NOTICE: THIS WEBSITE IS STRICTLY FOR ADULTS (18+ ONLY)
By accessing or using this website, you confirm that you are 18 years of age or older. We take the safety and privacy of our users seriously and do not knowingly collect or process data from individuals under 18. If you are below 18, please exit this website immediately and refrain from providing any personal information. We maintain strict controls to prevent minors from accessing our platform, and we reserve the right to take appropriate action against users found misrepresenting their age.
1. Introduction
Welcome to BuyLovense (“we”, “us”, “our”, or the “Company”). We operate the website www.buylovense.in (“Website”), which provides an online platform for purchasing adult wellness and intimacy products. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or interact with our Website and services.
We are committed to protecting your personal information and respecting your privacy rights under Indian laws, especially in compliance with:
- Information Technology Act, 2000
- Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- Any other applicable data privacy rules, including future digital personal data protection laws (e.g., Digital Personal Data Protection Act 2023, once enforced)
By using our Website, you acknowledge and agree to this Privacy Policy and our Terms and Conditions. Your continued use of the site implies your consent to our data practices described herein. If you disagree with this policy, you must discontinue use of our Website immediately.
2. Definitions
To ensure clarity, the following terms are used throughout this Privacy Policy:
- “Service”: The e-commerce platform, customer support, newsletters, and related features provided by BuyLovense.
- “Personal Data”: Any data that identifies you as an individual, directly or indirectly, such as your name, email, phone number, and payment details.
- “Usage Data”: Automatically collected data about how you interact with our website, such as time spent, device type, and visited pages.
- “Cookies”: Small text files stored on your browser or device to enhance functionality and analyze behavior.
- “Device”: Any hardware used to access our website, such as smartphones, tablets, or computers.
- “You” / “User”: Any individual who accesses or interacts with our website and services. You must be 18 years of age or older.
3. Age Restriction
BuyLovense is an adult e-commerce website that strictly prohibits access or use by individuals below the age of 18. All users must affirm they are of legal age before interacting with any portion of the website or making purchases. To maintain compliance with the law and to protect minors, we may implement technological or manual age verification methods.
If we discover that a user has falsely claimed to be 18 or above, we will take the following actions:
- Terminate the user’s account and prevent further access
- Delete all personal and transactional data associated with that user
- Report such incidents to appropriate legal or parental authorities when required
We encourage parents or guardians to monitor internet usage and immediately notify us if they suspect a minor has accessed our site.
4. Information We Collect
a) Personal Data:
We collect personal data when you:
- Register or make a purchase
- Contact us for support or inquiries
- Subscribe to our newsletter or marketing emails
Types of personal data may include:
- Full name
- Email address
- Phone number (mobile/WhatsApp)
- Billing and shipping addresses
- IP address and geolocation (approximate)
- Payment details (handled securely through third-party payment gateways)
- Communication logs (emails, chat messages)
b) Usage Data:
We automatically collect certain data about how users interact with our website, which helps us improve user experience. This includes:
- Device type, operating system, and browser
- Pages visited, clicks, and time spent
- Referring websites or campaigns
- Error reports, crash logs, and technical diagnostics
5. How We Use Your Information
We use your data to:
- Process and deliver orders quickly and accurately
- Verify user identity and eligibility (18+ requirement)
- Respond to support requests and resolve issues
- Send transactional and marketing emails (with opt-out)
- Detect fraudulent activity and secure our systems
- Comply with taxation and other legal regulations
- Improve product listings, pricing, and user interface based on user behavior
We always strive to minimize data usage and avoid storing unnecessary information. We never use your personal data for profiling or selling it to advertisers.
6. Legal Basis for Processing
We rely on the following legal grounds to process your data:
- Consent: For activities like newsletter subscriptions and promotional offers.
- Contractual necessity: To fulfill your orders and deliver products/services.
- Legal obligations: Including maintaining transaction records for tax purposes.
- Legitimate interests: Improving site security, analytics, and fraud prevention without infringing your rights.
7. Sharing Your Information
We respect your privacy and do not sell or rent your personal data to any third parties. However, in order to provide you with a smooth and efficient shopping experience, we may share your information with trusted third parties as outlined below:
- Payment processors (such as Razorpay, Paytm, etc.) to securely process your payments without storing your sensitive card or UPI data on our servers.
- Shipping and logistics partners to deliver your orders to your preferred location. These may include India Post, Blue Dart, Delhivery, etc.
- Technology service providers who host and manage our website, databases, and IT infrastructure.
- Marketing and communication services such as email marketing platforms, SMS providers, and notification systems, to keep you informed (with opt-out options available).
- Legal and government authorities when required to comply with laws, regulations, court orders, or enforcement actions.
We ensure that all third parties handling your data maintain strict confidentiality and use your information only for the purposes stated. Data-sharing agreements are executed where legally necessary. We never authorize third parties to use your information for their own marketing purposes without your explicit consent.
8. Cookies and Tracking
Our website uses cookies and similar tracking technologies to provide a tailored user experience, monitor performance, and analyze behavior. Cookies are small data files stored on your browser or device that help recognize repeat users and optimize our content and layout.
We use cookies for the following purposes:
- Authentication: To remember your login status and maintain sessions.
- Preferences: To store language, location, and product preferences.
- Analytics: Using tools like Google Analytics to understand website performance and user interactions.
- Marketing: To deliver personalized promotions (via platforms like Meta Ads or Google Ads, if used).
You can choose to accept or decline cookies through your browser settings. Disabling cookies may affect certain features or functions of our website. For a full list of cookies we use, please contact us or refer to our [Cookie Policy] (if applicable).
9. Data Storage & Retention
We retain personal information only for as long as it is necessary to fulfill the purposes for which it was collected, including to:
- Complete purchases and delivery
- Provide customer support
- Comply with legal obligations under Indian tax and IT laws
- Resolve disputes or enforce our rights under contracts
Generally, we retain transactional and account data for a minimum of 5 years as per tax and compliance norms. After this period, we either delete your data securely or anonymize it so it can no longer be linked to an identifiable individual.
Data is stored securely on encrypted servers or cloud platforms hosted within India or in regions compliant with Indian data security standards.
10. Data Security
We take your data security seriously. Our systems and infrastructure follow the best industry practices, along with the standards prescribed under Rule 8 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
Our security measures include:
- SSL/TLS encryption for all user-facing pages
- Firewall and intrusion detection systems
- Regular software updates and security patches
- Role-based access to internal systems and databases
- Monitoring of suspicious activity and automatic blocking of bots or unusual behavior
Despite our efforts, no method of electronic transmission or storage is 100% secure. Therefore, we encourage users to protect their login credentials and avoid using public Wi-Fi for account access. If you suspect any unauthorized access to your account or data, please notify us immediately.
11. Your Rights
In accordance with Indian IT laws and principles of data privacy, you have the following rights regarding your personal data:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Correction: You can correct or update inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your data unless we are legally obligated to retain it.
- Right to Withdraw Consent: You can withdraw consent for marketing or data usage at any time.
- Right to Object: You can object to certain types of processing such as profiling or marketing.
To exercise any of these rights, please write to us at info@buylovense.in. We may request verification to confirm your identity before acting on your request. We aim to respond within 7 business days.
12. Children’s Privacy
This Website is strictly for adults aged 18 and over. We do not knowingly collect, use, or store any personal data from children or minors under the age of 18. Any attempt to access or register on this platform as a minor is a direct violation of our Terms and Indian cyber laws.
If we discover that we have collected data from a minor, we will immediately:
- Delete all associated records
- Terminate any active sessions or accounts
- Notify the user (or their guardian if appropriate)
If you are a parent or legal guardian and believe your child has submitted information to us, please contact us immediately so we can take prompt action.
13. Legal Disclosures
We may disclose your personal data without your consent under specific legal circumstances, including:
- When required to comply with legal obligations, such as tax filings or criminal investigations
- To respond to valid requests from courts, law enforcement, or regulatory authorities
- To investigate or prevent fraudulent activities or threats to our users or systems
- To enforce our Terms of Service and protect our rights, property, and reputation
Such disclosures are made carefully, following applicable due process, and only to competent authorities or parties with appropriate authority.
14. Third-Party Links
Our website may contain links to third-party websites, services, or platforms for convenience, such as blogs, payment gateways, or social media. These external sites operate independently and are governed by their own privacy policies and terms.
We do not control and are not responsible for the privacy practices, content, or data security of third-party websites. We strongly encourage you to review their privacy policies before interacting with their content or providing any personal information.
BuyLovense is not liable for any loss, data breach, or issue arising from your use of such external links.
15. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in technology, legal requirements, or business operations. Updates will be posted on this page with a revised “Last Updated” date.
We encourage users to review this page periodically to stay informed of any changes. In case of material changes affecting your rights or data usage, we may notify you via email or display a prominent notice on the homepage.
Last Updated: July 9, 2025
16. Jurisdiction and Governing Law
This Privacy Policy is governed by the laws of the Republic of India. All matters related to data privacy, security, or disputes arising under this Policy shall be subject to the exclusive jurisdiction of the competent courts located in Lucknow, Uttar Pradesh.
You agree to submit to the personal jurisdiction of these courts and waive any objections based on inconvenient forum or lack of jurisdiction.
17. Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise your data rights, please contact our privacy officer at:
BuyLovense
Shop No: 38/3387, Burlington
Lucknow, Uttar Pradesh, India
Email: info@buylovense.in
We typically respond to all privacy-related inquiries within 7 working days.